Referrals without Resistance: A Pre-Suasive Approach to Warm Introductions
Referrals are the lifeblood of most businesses. Think about it: when you have a satisfied customer, there’s a good chance they know others who could benefit from whatever you offer. But here’s the thing; how do you get warm introductions without coming off as pushy or self-serving? This is where the concept of pre-suasion—a term popularized […]
Think Before Posting: Avoiding Online Beat Downs
As an April Fool’s baby, I’ve often joked, “I may be a fool, but I’m not stupid.” Yet, wisdom doesn’t always come with age, and I’ve made my share of mistakes along the way—one of which taught me a powerful lesson in online communication. Two Fights, 10 Losses I’ve only been in two physical fights […]
Persuasive Selling – Free Access!
This weekend was bad! Saturday morning, I threw my back out and it was so painful I passed out. When I came to, Jane was on the phone with 911 because she thought I was having a stroke or heart attack. Ugh! I made it to the chiropractor Monday morning so I’m slowly on the […]
Olympic Glory, Outrage, and Love
Growing up, I loved watching the Summer Olympics. I watched documentaries on past games and read everything I could get my hands on. For a time, I dreamed of being an Olympian. I was so obsessed with the Olympics that, while at a sales conference during a team competition, there was a bonus question: name […]
Am I A Bad Person? Are You?
“Am I a bad person?” That’s the provocative question Nike poses in its latest commercial, “Winning Isn’t For Everyone.” The ad features rousing music, William DeFoe’s deep, ominous voice, and clips of some of the most well-known athletes in the world. Nothing inherently wrong with that, right? Well, the problem lies in the characteristics of […]
