A Celebrity “Unendorsement”: Ronaldo’s Rejection of Coca-Cola is a $4 Billion Lesson in Influence
Have you ever wondered if a celebrity’s endorsement really sways your buying decisions? Think of Matthew McConaughey cruising in a Lincoln—does it make you want to drive one? Maybe, if you’re a fan of The Lincoln Lawyer, but it’s doubtful McConaughey himself regularly drives a Lincoln. So, does celebrity advertising work? It can—if done right. […]
Life Lessons from a Marine Father: The Power of Discipline
Growing Up Under the Influence of a Marine Being raised by a United States Marine, especially one who served in combat during Vietnam, was anything but ordinary. There were moments when I found my father’s strict ways overwhelming, but as I reflect on those years, I’ve come to appreciate the profound impact they had on […]
Referrals without Resistance: A Pre-Suasive Approach to Warm Introductions
Referrals are the lifeblood of most businesses. Think about it: when you have a satisfied customer, there’s a good chance they know others who could benefit from whatever you offer. But here’s the thing; how do you get warm introductions without coming off as pushy or self-serving? This is where the concept of pre-suasion—a term popularized […]
Think Before Posting: Avoiding Online Beat Downs
As an April Fool’s baby, I’ve often joked, “I may be a fool, but I’m not stupid.” Yet, wisdom doesn’t always come with age, and I’ve made my share of mistakes along the way—one of which taught me a powerful lesson in online communication. Two Fights, 10 Losses I’ve only been in two physical fights […]
Persuasive Selling – Free Access!
This weekend was bad! Saturday morning, I threw my back out and it was so painful I passed out. When I came to, Jane was on the phone with 911 because she thought I was having a stroke or heart attack. Ugh! I made it to the chiropractor Monday morning so I’m slowly on the […]
