Why We Follow The Crowd…Even When We Know Better
Many years ago, when I still worked downtown, I had an “ah ha” moment about how easily we get swept along by the actions of others. The revelation occurred on my 15 mile drive to the office. It was early—just before 7 a.m. on a beautiful day. The sky was clear, the air was crisp, […]
Your Worldview Shapes Your Influence
I often reflect on my worldview, and I’d like to invite you to do the same. What’s your worldview? For me, a worldview is the filter through which we interpret what we see and experience from the surrounding environment others. It’s the lens that shapes our reality. As for my worldview, it’s deeply influenced by my Christian […]
A Celebrity “Unendorsement”: Ronaldo’s Rejection of Coca-Cola is a $4 Billion Lesson in Influence
Have you ever wondered if a celebrity’s endorsement really sways your buying decisions? Think of Matthew McConaughey cruising in a Lincoln—does it make you want to drive one? Maybe, if you’re a fan of The Lincoln Lawyer, but it’s doubtful McConaughey himself regularly drives a Lincoln. So, does celebrity advertising work? It can—if done right. […]
Life Lessons from a Marine Father: The Power of Discipline
Growing Up Under the Influence of a Marine Being raised by a United States Marine, especially one who served in combat during Vietnam, was anything but ordinary. There were moments when I found my father’s strict ways overwhelming, but as I reflect on those years, I’ve come to appreciate the profound impact they had on […]
Referrals without Resistance: A Pre-Suasive Approach to Warm Introductions
Referrals are the lifeblood of most businesses. Think about it: when you have a satisfied customer, there’s a good chance they know others who could benefit from whatever you offer. But here’s the thing; how do you get warm introductions without coming off as pushy or self-serving? This is where the concept of pre-suasion—a term popularized […]
