TEDx Talk … Please Read … then Watch
/2 Comments/by Brian Ahearn, CMCT®In May I let you know my TEDx Talk was available for viewing. Shortly after posting it to my YouTube site I was contacted by the TED organization. They asked me to remove it because the only social channel that can host TED talks is their site. Naturally, I complied but that meant most of […]
What are Principles of Persuasion?
/0 Comments/by Brian Ahearn, CMCT®Over the years I’ve heard many people talk about tips, tricks, and tactics to influence and persuade people. I recoiled at that language because we (Cialdini Method Certified Trainers) teach principles of persuasion. But what exactly are “principles of persuasion”? What is a Principle? Let’s start with principle. One definition for principle is a basic […]
Influence isn’t a Magic Wand
/1 Comment/by Brian Ahearn, CMCT®Influence – what exactly is it? Well, let’s start by looking at what influence is not. Influence isn’t a magic wand. Such a mistaken belief is perhaps the reason why I instinctively cringe at books or seminars with titles or marketing pitches that assure you the power to instantly convince others, achieve a positive response […]
I’m Back!
/0 Comments/by Brian Ahearn, CMCT®After a month hiatus, I’m back. That was the longest blogging break I’ve taken in 15 years. It was a busy month of celebrations and travel. Our month started with the celebration of my father-in-law’s 96th birthday on July 1st. Chuck served in WWII, ran a highly successful independent insurance agency, befriended many celebrities during […]
Quarterly Newsletter
/0 Comments/by Brian Ahearn, CMCT®Six months down, six months to go. I hope you’re more than halfway to meeting your professional and personal goals for 2023. If that’s not the case, half a year is plenty of time to right the ship. The second quarter was another busy one on my end. My big news was the TED Talk […]









