Are You Living Your Dream But Don’t Realize It?
/0 Comments/by Brian Ahearn, CMCT®When I was in high school I started lifting weights for football. My body took to it like a duck to water. Once I learned how to lift properly I put on more than 20 lbs in three months. Four years later I’d gone from a scrawny 150 lbs to 240 lbs! During college I […]
Mark Your Calendar: TED Talk on April 18
/0 Comments/by Brian Ahearn, CMCT®I have some exciting news to share with you! On April 18th, I will participate in the TEDx New Albany event. During my talk, I’ll introduce the audience, and hopefully the world, to the psychology of “pre-suasion.” Specifically, I’ll share how it can set the stage for success, happiness, and perhaps fulfilling your dreams. I was selected […]
The Ethics of ChatGPT
/3 Comments/by Brian Ahearn, CMCT®By now you’ve probably heard of ChatGPT, the writing tool that uses artificial intelligence. A friend who’s been a techie his entire career alerted me to it. He asked ChatGPT to write a prospecting letter for his business and was amazed at how good it was. He humbly acknowledged he could not have done better […]
What is Persuasion?
/0 Comments/by Brian Ahearn, CMCT®Persuasion is more than changing hearts and minds, it’s about changing behavior. Aristotle, the famous Greek philosopher, said as much when he told the world persuasion was, “the art of getting someone to do something they wouldn’t ordinarily do if you didn’t ask.” Whether you want someone to buy from you, your boss to approve your […]
Skills Employers Need Most
/0 Comments/by Brian Ahearn, CMCT®LinkedIn recently came out with their annual list of the most in demand skills according to employers. In order, the top five soft skills were: Management Communication Customer Service Leadership Sales As someone who helps leaders and salespeople, those two skills jumped out at me. What came to mind for both was this; you cannot […]









