He Gets You, He Gets Me, He Gets Us
/4 Comments/by Brian Ahearn, CMCT®I’m getting old. My body reminds me of that every day when I run, stretch, and workout. I often feel like a car that needs to warm up in the garage for several minutes before taking it on a drive. I’m also reminded of my age as I scroll through LinkedIn. I write that because […]
Once Upon a Time … A Pre-suasive Love Story
/0 Comments/by Brian Ahearn, CMCT®The following is an excerpt from my book Persuasive Selling. Because it’s Valentine’s Day I thought it was appropriate to share it again. I hope it inspired you to set the stage romantically with someone you love. Once Upon a Time… In July 1986, I was a recent college graduate walking into the HR training […]
CEO Compensation is Taking a Hit
/0 Comments/by Brian Ahearn, CMCT®Recently I read a Forbes article about CEO pay, Amazon Has Tough Choices – Closing Charity Programs, Cutting Staff, And Facing CEO Pay Pressure. The article mentioned Apple CEO Tim Cook taking a 40% pay cut in 2021 because of shareholder demands. Amazon may follow suit. Unfortunately, a good bit of charitable giving will be […]
Facts Without Context Are Often Manipulation
/2 Comments/by Brian Ahearn, CMCT®I don’t watch the news as much as I used to and I’m happier and less stressed because of that decision. But every now and then I go against my better judgment and turn on the news before dinner, usually flipping between MSNBC, Fox, and CNN. The Debt Ceiling Fight Recently I saw Ari Melber, […]
The Love, Bonding, and Unity Hormone
/0 Comments/by Brian Ahearn, CMCT®Oxytocin is sometimes called the love or bonding hormone. That’s because it plays a prominent role in social bonding between individuals, in sexual reproduction, during childbirth, and the bonding period that occurs between mother and child soon after childbirth. Oxytocin also plays a role in unitizing otherwise unconnected people. The principle of unity, as popularized […]









