Quarterly Newsletter

I hope you’re more than a quarter of the way to meeting your professional and personal goals for 2023 and that your progress only accelerates in Q2. The first quarter was busy for me, a mix of personal and business travel with stops in Phoenix, Austin, Palm Springs, Pittsburgh, and Washington DC. It was great […]

Are You Living Your Dream But Don’t Realize It?

When I was in high school I started lifting weights for football. My body took to it like a duck to water. Once I learned how to lift properly I put on more than 20 lbs in three months. Four years later I’d gone from a scrawny 150 lbs to 240 lbs! During college I […]

Mark Your Calendar: TED Talk on April 18

I have some exciting news to share with you! On April 18th, I will participate in the TEDx New Albany event. During my talk, I’ll introduce the audience, and hopefully the world, to the psychology of “pre-suasion.” Specifically, I’ll share how it can set the stage for success, happiness, and perhaps fulfilling your dreams. I was selected […]

The Ethics of ChatGPT

By now you’ve probably heard of ChatGPT, the writing tool that uses artificial intelligence. A friend who’s been a techie his entire career alerted me to it. He asked ChatGPT to write a prospecting letter for his business and was amazed at how good it was. He humbly acknowledged he could not have done better […]

What is Persuasion?

Persuasion is more than changing hearts and minds, it’s about changing behavior. Aristotle, the famous Greek philosopher, said as much when he told the world persuasion was, “the art of getting someone to do something they wouldn’t ordinarily do if you didn’t ask.” Whether you want someone to buy from you, your boss to approve your […]