What is Persuasion?
Persuasion is more than changing hearts and minds, it’s about changing behavior. Aristotle, the famous Greek philosopher, said as much when he told the world persuasion was, “the art of getting someone to do something they wouldn’t ordinarily do if you didn’t ask.” Whether you want someone to buy from you, your boss to approve your […]
Skills Employers Need Most
LinkedIn recently came out with their annual list of the most in demand skills according to employers. In order, the top five soft skills were: Management Communication Customer Service Leadership Sales As someone who helps leaders and salespeople, those two skills jumped out at me. What came to mind for both was this; you cannot […]
He Gets You, He Gets Me, He Gets Us
I’m getting old. My body reminds me of that every day when I run, stretch, and workout. I often feel like a car that needs to warm up in the garage for several minutes before taking it on a drive. I’m also reminded of my age as I scroll through LinkedIn. I write that because […]
Once Upon a Time … A Pre-suasive Love Story
The following is an excerpt from my book Persuasive Selling. Because it’s Valentine’s Day I thought it was appropriate to share it again. I hope it inspired you to set the stage romantically with someone you love. Once Upon a Time… In July 1986, I was a recent college graduate walking into the HR training […]
CEO Compensation is Taking a Hit
Recently I read a Forbes article about CEO pay, Amazon Has Tough Choices – Closing Charity Programs, Cutting Staff, And Facing CEO Pay Pressure. The article mentioned Apple CEO Tim Cook taking a 40% pay cut in 2021 because of shareholder demands. Amazon may follow suit. Unfortunately, a good bit of charitable giving will be […]
