Quarterly Newsletter

Three Quarters Down … One to go in 2022! In the last newsletter I reminded you, if you were on a sports team you’d have just come out of the locker room for the second half of the game. Well, now you’re in the final quarter. If you’re behind on your goals, start pressing! If you happen to be ahead of your goals, don’t slack off. The “prevent defense” only seems to prevent teams from winning when they employ that strategy.

Remember, a great Q4 not only helps this year, it sets the stage for next year as well. I hope the resources I continue to share in this newsletter help you achieve your professional and personal goals.



What’s Influence PEOPLE all about?

  •       Why – Help you achieve more professional success and enjoy more personal happiness.
  •       How – Teach you the science of ethical influence.
  •       What – Speak, write, train, coach, and consult.
  •       Who – Clients include leaders, salespeople, business coaches, insurance professionals, and more.

Here’s What’s New…


I’ve mentioned  several times in prior newsletters, I’m writing a new book about my relationship with my father. I’m currently working with an editor so the finish line is in sight! I was tentatively going with the title, His Story, My Story, but based on feedback the title will change, just not sure what it will be at this time.

My goal in writing the book is to make it a resource for the Marine Corps for Marines and their families. It’s my hope that it will lead to better relationships between Marines and their loved ones. One piece of exciting news regarding the book is that I have a retired Marine General who has agreed to write the foreword!

The other project that’s consumed my summer was the influence series I concluded in June. Similar to my book, The Influencer, the posts in that series formed a story-based approach to teach readers about influence. The main characters are Pat, a learning manager, and her former college basketball coach, Coach Smith. With help from my book coach, Barbara Grassey, I turned the series into an eBook for new blog subscribers. Because you’ve been with me for a while, I want you to have a copy too. Click on the title to download your free copy of The Game of Influence.


Another half dozen podcasts went online last quarter. I really enjoy podcasts because of the hosts I’ve met, new followers I get, and the opportunity to refine my message. If you like podcasts, links to all 150+ shows I’ve been on are on my website. Here are a couple of recent ones you might want to check out:

  • Heath Shearon invited me back on Insurance Town to talk about The Influencer, my previous books, my favorite books, influence, and the psychology of the sale. Heath brings more energy to podcast than anyone I know. You’ll know what I mean from the moment you start listening. Are you in insurance and/or sales? Then you’ll enjoy this one!
  • Scott Ferguson asked me to join him on Time To Shine Today to discuss sales, success, happiness, coaching, and much more. Like Heath, Scott is high energy so you’ll enjoy this one! Click here to listen, learn, and grow.

Best of…

More recommendations for you to read, listen to, and watch. We’re all different but I  encourage you to be open minded to anything new that will stretch your thinking and challenge your assumptions.


Renovation of the Heart, by Dallas Willard, is about spiritual transformation. Before his passing in 2013, Willard was a professor of philosophy at USC for more than three decades. He combines his understanding of human thinking and behavior with faith in a way that makes so much sense. The best thing I can say about this book, and Willard’s body of work is this; in the same way that Robert Cialdini’s work on influence changed my career trajectory, Willard’s work is having the same impact on my walk with God. I hope that endorsement entices you to look into Renovation of the Heart.


Time To Shine Today is hosted by Scott Ferguson. As noted above, I was a guest on Scott’s show. He is one of the most positive people I’ve met. He usually comes out with one or two shows a week so he has a variety of guests. His creed is simple; he doesn’t want anyone to feel like they have no one. He’s all about getting fired up and leveling up in life! If you’re tired of the everyday humdrum life that you might be living, don’t fret because everyone has been there. Time To Shine Today is a mastermind of people who are always on the lookout to pick up their next step, to add to your success arsenal, and then pay it forward! Get ready to stretch your comfort zone because he and his guests are all about action and Leveling UP every day!


The Good Place is a Netflix comedy series that stars Kristen Bell and Ted Danson. It’s a silly show that makes me laugh…a lot! Laughter is good for the soul, especially with all that’s going on in the country and world. Here’s the premise: After her unexpected demise, due to an error, self-absorbed Eleanor Shellstrop (Bell) arrives at the Good Place, which is run by Michael (Danson). She’s determined to stay (the alternative is the bad place!), so she tries to become a better person. There are good underlying messages about motives, actions, and relationships. And get ready for some unexpected twists! I hope you enjoy it as much as Jane and I have.

Brian Ahearn

Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. An author, TEDx speaker, international trainer, coach, and consultant, he’s one of only a dozen people in the world personally trained by Robert Cialdini, Ph.D., the most cited living social psychologist on the science of ethical influence.

Brian’s first book, Influence PEOPLE, was named one of the 100 Best Influence Books of All Time by BookAuthority. His follow-up, Persuasive Selling for Relationship Driven Insurance Agents, was an Amazon new release bestseller. His new book, The Influencer: Secrets to Success and Happiness, is a business parable.

Brian’s LinkedIn courses on persuasive selling and coaching have been viewed by more than 500,000 people around the world!

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