Over the years I’ve heard many people talk about tips, tricks, and tactics to influence and persuade people. I recoiled at that language because we (Cialdini Method Certified Trainers) teach principles of persuasion. But what exactly are “principles of persuasion”? What is a Principle? Let’s start with principle. One definition for principle is a basic […]

After a month hiatus, I’m back. That was the longest blogging break I’ve taken in 15 years. It was a busy month of celebrations and travel. Our month started with the celebration of my father-in-law’s 96th birthday on July 1st. Chuck served in WWII, ran a highly successful independent insurance agency, befriended many celebrities during […]

If you’ve followed me for any length of time, then you know I’m working on a new book. I am hammering away on a new manuscript that might surprise you. Instead of my typical theme of influence, this one is intensely personal – a deep dive into my relationship with my late father, who passed […]

Last Thursday, I posted an old podcast episode I’d recorded with Kwame Christian on his show, Negotiate Anything (the #1 negotiation podcast in the world!). He said something that became the inspiration for this article. Friendship and Commonality I’ve known Kwame for many years, and we’ve become good friends. Our friendship includes a passion for […]

In November 2019, I was selected to speak at the TEDx New Albany event. Giving a TED Talk was something I’d aspired to for nearly a decade, so I was elated to finally have an opportunity! After hundreds of hours of practice, I felt like a racehorse in the gate waiting for the Kentucky Derby […]