Entries by Brian Ahearn, CMCT®

Once Upon a Time … A Pre-suasive Love Story

The following is an excerpt from my book Persuasive Selling. Because it’s Valentine’s Day I thought it was appropriate to share it again. I hope it inspired you to set the stage romantically with someone you love. Once Upon a Time… In July 1986, I was a recent college graduate walking into the HR training […]

CEO Compensation is Taking a Hit

Recently I read a Forbes article about CEO pay, Amazon Has Tough Choices – Closing Charity Programs, Cutting Staff, And Facing CEO Pay Pressure. The article mentioned Apple CEO Tim Cook taking a 40% pay cut in 2021 because of shareholder demands. Amazon may follow suit. Unfortunately, a good bit of charitable giving will be […]

Facts Without Context Are Often Manipulation

I don’t watch the news as much as I used to and I’m happier and less stressed because of that decision. But every now and then I go against my better judgment and turn on the news before dinner, usually flipping between MSNBC, Fox, and CNN. The Debt Ceiling Fight Recently I saw Ari Melber, […]

The Love, Bonding, and Unity Hormone

Oxytocin is sometimes called the love or bonding hormone. That’s because it plays a prominent role in social bonding between individuals, in sexual reproduction, during childbirth, and the bonding period that occurs between mother and child soon after childbirth. Oxytocin also plays a role in unitizing otherwise unconnected people. The principle of unity, as popularized […]

Cruising with Influence

Quite a while ago, Jane and I went on a four-day, three-night, Royal Caribbean cruise. During the cruise we had a full day at sea which meant all the action was going to be poolside that day. Knowing that, we arrived at the pool extra early so we could grab a couple of lounge chairs […]

Will Machines Take Over? Maybe They Already Have!

In my best Rod Sterling voice…  “Imagine if you will, a future where humans have off loaded more than 95% of their daily tasks to machines. Using artificial intelligence they’ve taught machines to do most of the routine activities that are mundane and seem like time wasters. In many respects it’s a glorious era because […]

Quarterly Newsletter

Happy New Year! I hope 2022 was a great year for you, professionally and personally. Coming out of the pandemic, I had a mix of online and in person speaking and training sessions throughout the year. When it came to insurance companies, agencies, and associations, last year was fantastic! I worked with the Missouri Association of […]

PAVE the Way for New Year’s Resolutions

The following is a chapter from Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. This chapter is particularly appropriate just before New Year’s Eve. I hope it helps you get 2021 off to a great start. PAVE the Way for New Year’s Resolutions If you’re like many people, then you make New […]

Santa Claus — The Greatest Salesman Who Ever Lived

Each year around Christmas I share a variation of this post. Enjoy and Merry Christmas! Santa Claus — The Greatest Salesman Who Ever Lived Why do I believe Santa is the ultimate salesman? To start, he has a couple of success stories most of us can’t compete with. First, he’s successfully run the same family […]

How to Have Difficult Conversations About Race

Conversations about race are a high priority for most organizations these days. Outside of companies, they are a top priority for many individuals too. However, they can be some of the most challenging conversations. That’s because race relations are a sensitive topic as there’s always an element of fear, the fear of saying the wrong […]