Are We Always Selling, Negotiating, or Persuading?
What is selling? How about negotiating? What’s your definition of persuading? I often hear salespeople say, “We’re always selling.” Of course, negotiators like to say, “Everything is negotiable.” Where I worked for decades, we had an internal slogan, “Everybody Sells.” It was a great reminder that everything we did mattered. From the mailroom to the […]




