Entries by Brian Ahearn, CMCT®

PAVE the Way for New Year’s Resolutions

The following is a chapter from my new book Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. The book explores the practical application of the psychology of persuasion. This chapter is particularly appropriate for this time of year. I hope it helps you start 2020 the right way. If you’re like […]

6 Reasons Santa is the Greatest Salesman Who Ever Lived

I’ve shared variations of this post in the past. Because Christmas is just days away I thought it appropriate to share it once again. Enjoy and Merry Christmas! Santa Claus is the greatest salesman who ever lived! Why do I believe Santa is the ultimate salesman? To start, he has a couple of success stories most […]

What Goes Around Comes Around: Dysfunctional Politics

If you’ve read my blog for any length of time you’ve probably seen me mention that last election I didn’t vote for Hilary Clinton. I didn’t vote for Donald Trump either. I found both candidates distasteful for many reasons and was not going to succumb to “the lesser of two evils.” Some people considered my […]

Truthfulness Matters…A Lot!

Ever since I was little I’ve been a truth teller. My mom used to joke that I couldn’t lie. I don’t recall telling the truth as something that was routinely hammered into my sister and me, so I’m not sure where my emphasis on the truth came from. And, despite a serious look I naturally […]

It’s All About The Data…Or Is It?

Until last November, my entire career was in the insurance industry. The industry has been slower to change than many others. This is due in large part to legacy mainframe systems, state regulations, and no sense of urgency. However, over the last five years the pace of change has accelerated. The reason; new competitors threatening […]

3 Considerations for Holiday Gift Giving

I recently attended an event to listen to a hugely successful speaker, Jeffrey Hayzlett, share business ideas for aspiring speakers to build their businesses. At one point he talked about working with the automotive manufacturer Chrysler. He was in a commercial for the Dodge Ram pick-up truck and afterwards was given a free truck! As […]

Make Labels Work for You

Labels have gotten a bad rap in recent years. People don’t want to be labeled because labels can be self-reinforcing, limiting, and hard to shake. For example; if a child is labeled a troublemaker early in school he or she might start living up to that reputation and teachers may start looking for bad behavior. […]

Donald Trump, Joe Biden and Lynchings

DISCLAIMER: This post is neither for or against Donald Trump or Joe Biden. It’s not pro or con when it comes to Republicans or Democrats. I’ve voted for candidates in both parties over the decades. In the last presidential election I cast a dissenting vote for Gary Johnson because I found both candidates so objectionable […]