Entries by Brian Ahearn, CMCT®

One of the Best Influence Books of All Time!

Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical was written with you in mind. If you’re like most people I speak with, you don’t want to wade through highly technical or academic books to learn. You want to know what you can do right away in order to enjoy more success at […]

Persuasive Zoom Events

In a recent mastermind meeting I shared some reasons I felt I was having success using Zoom in my training and speaking business. That’s when Dave Saliaris commented that he didn’t know anyone who put so much effort into preparing for the events beforehand. I took that as a big compliment because I practice what […]

A Path to Real Change

There’s been lots of talk about a “new normal” when we emerge from the Covid-19 quarantine. Some people long to go back to the way things were just prior to the pandemic. That’s understandable because in the United States unemployment was near all-time lows, the stock market was at record highs and the economic outlook […]

It All Started With This…

It was sometime in 2003, Nancy Edwards, a coworker handed a videotape to my boss, John Petrucci, and me. Nancy had seen it during an MBA class she was taking at The Ohio State University. She said she thought we’d really like it. The video was Robert Cialdini presenting The Power of Persuasion at Stanford’s […]

How Are You Doing?

If I had more time I would…[fill in the blank]. Most people have had an unprecedented amount of time on their hands the last month due to quarantine situations around the world. How are you doing? How have you been using your time? Are you trying to change the things you’ve wanted to change for […]

The Subconscious; the Dark Matter of our Psychology

Something I do when I’m on the treadmill is read on my Kindle or watch documentaries. I recently finished Quark Science on Amazon and the episode on dark matter grabbed my attention because it reminded me of something from psychology. What is this mysterious thing scientists call dark matter? According to Dictionary.com it is, “Unseen matter that […]

Quarterly Newsletter

Most people would say 2020 and first quarter started great. We saw record highs in the stock market, record lows on unemployment and low interest rates to name just a few of the economic metrics. Life was prosperous for manyAmericans and people around the world. Then suddenly it came to a halt with Covid-19. The pandemic is unprecedented […]

Man, this sucks! Sucks compared to what?

Across most of the nation, and much of the world, people are self-quarantining. In some cases, the quarantine is imposed by government order. In either case, some people are complaining, “Man, this sucks!” I’d like to offer a different viewpoint and ask, “Sucks compared to what?” Nelson Mandela The late Nelson Mandela, statesman and leader […]

Do You Have Faith?

Do you have faith? I do. My perspective on faith comes from my Christian worldview. The Bible defines faith as follows; “Faith is the assurance of things hoped for, the conviction of things not seen.” (Hebrews 11:1) From there the chapter goes on to list people who lived by faith. Examples of Faith We all […]