Have you ever heard a parent talk about the sacrifices they make for their children? Maybe you’ve made a similar comment. A long time ago I started taking a different view about what we choose to forgo for our kids and others; it’s not a sacrifice, it’s an investment. Investing If you’re like many working […]
3/4ths of the year is behind us! I hope you’re more than 75% of the way to your professional and personal goals. As always, I appreciate you giving me few moments of your time. It was a busy quarter and there’s lots of great information packed into this newsletter. Sincerely, Brian What is Influence PEOPLE? The excitement […]
I learned a long time ago the value of asking great questions. Asking great questions isn’t only about getting answers. Sometimes you ask questions just to get people to think for themselves. When you ask great questions they stimulate thinking because most people feel compelled to answer questions. A Powerful Example I’ll never forget what […]
Last week I posted something to my social media that got a lot of likes and comments so I decided it would be the focus of this week’s blog post. Early one morning, when I was very tired, I wrote: “Poor night of sleep, awoke at 2:30, decided to get out of bed at 3:30. […]
When I began publicizing my book, Influence PEOPLE, I offered a gift to anyone who bought it on pre-sale. The gift was a 15-minute training video on something not covered in the book: pre-suasion. Pre-suasion is a term Robert Cialdini introduced in his NY Times best-seller Pre-suasion: A Revolutionary Way to Influence and Persuade. It’s a fascinating read, […]
Last week I wrote about the importance of saying, “Thank you.” It’s always appreciated and might make someone’s day. This week we’ll go to the opposite end of the spectrum to focus on, “I’m sorry.” Saying you’re sorry is hard but it can also make someone’s day a little brighter and make you more influential […]
Thank you! Sales of my new book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, are going great! On Amazon the book hit #1 in the Casualty Insurance category, was in the top 10 in Insurance and cracked the top 50 in Sales & Selling! It’s so important to say “thank […]
When it comes to influence it’s all about PEOPLE. After all, you can’t persuade things. No matter how persuasive you are, you can’t persuade your lawnmower to start on a hot summer day and cut the grass. However, if you’re good you might persuade your spouse, significant other or child, to start the lawnmower and […]
BIG NEWS…Influence PEOPLE the book is now available for pre-order! Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical is available for pre-ordered at Amazon, Barnes & Noble and most other online book providers with a delivery date of August 20. Please note; if you order the paperback version it might say “Out of […]
I still get lots of junk mail. I’m sure you do too. I usually glance at it mostly to see if any is effective. Most isn’t but every now and then I come across a persuasive marketing piece. A few weeks ago, I received something from Amica Insurance about auto insurance. The mailer did several […]
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