About Brian Ahearn, CMCT®
Brian Ahearn is the Chief Influence Officer at Influence People, LLC. A dynamic keynote speaker, trainer, coach, and consultant, he specializes in applying the science of influence and persuasion in business and personal situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer® (CMCT®) designation. This specialization in the psychology of persuasion was earned directly from Robert B. Cialdini, Ph.D. – the most cited living social psychologist in the world when it comes to the science of ethical persuasion. Brian’s passion is helping people achieve greater professional success and enjoy more personal happiness. He does this by teaching people how to ethically move others to action through the science of persuasion.
Entries by Brian Ahearn, CMCT®
LinkedIn is “Social” Media so Try Being Social
/1 Comment/by Brian Ahearn, CMCT®One definition for social is “pleasant companionship with friends or associates” (Merriam-Webster). You’re probably social at work when you interact with people in friendly ways. That’s natural and makes work more enjoyable. Are you social on social media? Social media helps connect people. Never in the history of humanity has it been so easy to […]
Trust is the Most Essential Ingredient in Communication and Persuasion
/0 Comments/by Brian Ahearn, CMCT®When it comes trust, the late Stephen Covey, author of The 7 Habits of Highly Effective People, told audiences, “Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” Persuasion is a form of communication and trust is essential if you want to […]
Winner-Take-All: Small Changes, Big Differences
/0 Comments/by Brian Ahearn, CMCT®If you’re a sports fan then you know the margin between victory and defeat can be extremely small. When it comes to victory it’s often the case that small changes, seemingly insignificant decisions in the moment, can make a big difference when it comes to winning or losing. Here are a few examples: It’s not […]
“Don’t Do That” Might Cause Someone To Do That!
/0 Comments/by Brian Ahearn, CMCT®Sometimes you inadvertently work against yourself without even knowing it. Case in point, you want someone to not do something so you tell them, “Don’t do that.” Your approach is quick and to the point but it might make the person more likely to do that very thing! Here are a few examples you might relate […]
Let’s Talk about the Elephant in the Room
/0 Comments/by Brian Ahearn, CMCT®Have you ever been in a situation where there was an elephant in the room but nobody acknowledged it? The term “elephant in the room” is used to describe a situation or problem that exists and everyone knows about it but is unwilling to deal with it. But, what if people really missed the elephant […]
Are You Ever Really Past Your Past?
/2 Comments/by Brian Ahearn, CMCT®Have you ever observed a friend who reacted in a certain way and it was apparent his reaction had to do with something from his past? Maybe your friend was unable to make a commitment and you know it’s because of past relationship where he was burned. Or perhaps you knew someone who was afraid […]
Before You Know It
/6 Comments/by Brian Ahearn, CMCT®I read a lot and for the most part the books I read are good. Every now and then I come across one that’s so good it needs to be shared. Before You Know It: The Unconscious Reasons We Do What We Do by John Bargh, PhD, is one of those. As the subtitle indicates, Before […]
PAVE Your Way to Success in 2019!
/0 Comments/by Brian Ahearn, CMCT®If you’re like many people then you’ll be making New Year’s resolutions and if you’re like most people you’ll break your resolutions within a week or two. According to one study, more than half the people who make resolutions are confident of achieving them, yet barely more than 10% do so. That’s unfortunate because most […]
The Greatest Salesman Who Ever Lived
/0 Comments/by Brian Ahearn, CMCT®I’ve shared variations of this post in the past. Because it’s Christmas Eve I thought it appropriate to share it again. Enjoy! Santa Claus is the greatest salesman who ever lived! Why do I assert that Santa is the ultimate salesman? To start, he has a couple of success stories most of us can’t compete with. […]




