Entries by Brian Ahearn, CMCT®

Peer Pressure – None of Us Fully Escapes It

When you were a kid did your parents ever say, “If everyone decided to jump off the Golden Gate Bridge would you?” Okay, perhaps they used something other than the famous bridge as an example but you get my point. They were trying to warn you against mindlessly going along with the crowd. Their concern was even greater when […]

When a Cookie is More than Just a Cookie

Have you ever stayed at a DoubleTree Hotel? If you have, then no doubt you received a cookie when you checked in at the front desk. And it wasn’t just any cookie, it was a warm chocolate chip cookie presented to you in a bag that read: This delicious chocolate chip cookie is our way […]

Hard Thinking is Like Your Mind Doing Sprints

“Thinking is some of the hardest work there is, which is probably the reason so few engage in it.” – Henry Ford, Founder of the Ford Motor Company I suspect if you’re reading this you don’t have a physically demanding job. By that I mean, you’re probably making your living more with your brain than […]

The 7%, 38%, 55% Myth Still Persists

Five years ago, I wrote a post offering up an apology to Albert Mehrabian, Ph.D. for unknowingly misrepresenting his work. It’s time to revisit the subject because the 7%, 38%, 55% myth still persists. I recently attended an event where I heard a professional speaker and once again Dr. Mehrabian’s work was misrepresented. In this case the […]

Influence PEOPLE: The Book – Reciprocity

In early April I shared a little from a book I’m working on. To build a more excitement I thought I’d share another short section from Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, which will be available this summer. Principle #1 – Reciprocity “You can get everything you want in life, if […]

What Do These Have in Common?

What do these seven things have in common? Brass name plate House with a white picket fence Family playing a game Ancient map of the world Giant orange work glove Airplane flying by Golf clubs, tennis racquet and a basketball If you put them together they form a slightly weird, but memorable word picture, and […]

Stop! I mean, Go! Confused?

Mixed signals cause a lot of confusion. In business confusion in communication often leads to errors, delays and lost opportunities. It’s like telling someone to stop, then go, then stop. Do that and they will be confused. “But I thought you want me to…?” This was top of mind recently when I was working on […]

Luck is Where Preparation Meets Opportunity

Like so many people, a coach had a huge impact on my life. For me that person was Todd Alles, the head football coach at Dublin during my high school years. Among the many things he said that stuck with me was this – “Luck is where preparation meets opportunity.” Whether or not we want […]

Fake Influence – It’s Manipulation

No doubt you’re familiar with the term fake news. Faking it isn’t limited to the news. Fake influence is a real thing, it’s growing and it hurts everyone. Would you loan money to someone you believed had a big bank account? It’s probably a sound business decision to do so because you assume they have […]