Words Matter So Pay Attention To How People Use Them
/0 Comments/by Brian Ahearn, CMCT®Over the weekend our daughter Abigail and son-in-law Tyler were over for dinner. Abigail asked me about my thoughts around the conflict going on between Israel and the Palestinian’s in Gaza. As you might imagine, it led to a deep conversation about the history of the region and the roots of the conflict. Having read […]
Political Ads – Tis the Season for Manipulation
/0 Comments/by Brian Ahearn, CMCT®Last weekend, my wife and I were in Pennsylvania, visiting her family and enjoying some football games. However, with the November 7th election just around the corner, there was no escaping the onslaught of political ads on every television station we tuned into. It got me thinking about the power of persuasion and manipulation in […]
The Cialdini Institute: Unlocking Your Powers of Persuasion
/0 Comments/by Brian Ahearn, CMCT®Four months ago, I introduced you to The Cialdini Institute, a groundbreaking venture dedicated to harnessing the power of the science of ethical influence. Since then, the Institute has been making waves in the world of influence, and today, I am thrilled to share more about our mission, the brilliant minds behind it, and the […]
I Don’t Like that Person…
/2 Comments/by Brian Ahearn, CMCT®You’ve been there before, haven’t you? You meet someone, and something inside says, “I don’t like that person.” Or maybe the dislike stems from a bad interaction. Abraham Lincoln felt the same way at times, but he knew how to remedy the situation. One of my favorite books is Team of Rivals by Doris Kerns […]
Making a Compelling Case
/0 Comments/by Brian Ahearn, CMCT®In sales, two people can work for the same organization, selling the same product or service, and yet one person might be highly successful, whereas the other struggles mightily. How can that be when they’re selling to essentially the same customer base? Often, it’s the case because one person knows how to make their case […]









