The Persuasive Power of Credentials: Lessons from the Land of Oz and Beyond
As I settled in the day after Thanksgiving, I couldn’t help but revisit a piece of my childhood – “The Wizard of Oz.” Not just for nostalgia, but for the timeless wisdom it imparts, especially when it comes to influence and persuasion. Remember the Scarecrow’s quest for intelligence? All it took was a diploma from […]
A Question I Couldn’t Answer…Immediately
I want to share an insight that dawned on me recently – one that’s a bit of a personal revelation and a professional one too. It’s about the essence of influence. True confession – I used to hate Q&A. For as long as I can remember, I’ve always been comfortable speaking in front of a […]
Quarterly Newsletter
2023 is only a memory now and it’s full steam ahead with 2024. I hope last year was a good one, professionally and personally for you. What are your goals for the New Year? As my old boss used to say, “If you always do what you’ve always done, you’ll always get what you’ve always […]
PAVE the Way for New Year’s Resolutions
The following is a chapter from Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical. This chapter is particularly appropriate just before New Year’s Eve. I hope it helps you get 2021 off to a great start. PAVE the Way for New Year’s Resolutions If you’re like many people, then you make New […]
Santa Claus — The Greatest Salesman Who Ever Lived
Each year around Christmas I share a variation of this post. Enjoy and Merry Christmas! Santa Claus — The Greatest Salesman Who Ever Lived Why do I believe Santa is the ultimate salesman? To start, he has a couple of success stories most of us can’t compete with. First, he’s successfully run the same family […]
